Intel: Depth-sensing camera with wireless charging
To create positive brand sentiment, Intel wanted to provide an interactive public utility during Sydney’s light festival.
Capitalising on the extra footfall and dwell time at key city location locations, I proposed a charge bar (including a very visible wireless charging option) to capture people’s attention in their time of need…
While waiting at the panel for their phone to charge, the captive audience was leveraged with a touchscreen virtual tour.
Users could play with Intel’s RealSense depth-sensing camera - which isolates the subject from their background so they can be superimposed onto other scenes.