Heineken wanted to reward those who lived their ’Open your world’ mantra with tickets to the Grand Prix.
We produced five interactive screens that appeared in high-traffic shopping and nightlife precincts in Brisbane, Perth, Sydney and Melbourne.
At the nominated time, members of the public were able to interact via a live video stream with the ‘Heineken Hostess’. She invited passers by to prove they have what it takes to win tickets to Heineken Saturday at the F1 after first, checking their IDs.
We saw backflips, moonwalks, Bollywood dancing, singing, rapping, breakdancing, beatboxing, magic, elbow licking and many people proclaiming their love for Heineken at the top of their lungs.
Intriguing countdowns to each live broadcast with promises of great prizes ensured commuters returned after seeing the panels earlier in the week (combined with social posts revealing the locations) and the green carpet added to the spectacle, prompting crowds to form.
We created custom web-based software that controlled the audio and video on both ends of the feed as well as a mechanism to dispense tickets and play a fanfare.