To promote the launch of SBS’s 360 degree content, I produced an interactive digital panel displaying a linear tour that users could explore.
Throughout the duration of the two week campaign, a pre-recorded ‘Heston’ walked and talked users through his new restaurant. Users had the option to plug in headphones too.
To generate more buzz on certain days, I co-ordinated an activation where staff handed out Samsung Gear VRs displaying the same content.